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# | Post Title | Result Info | Date | User | Forum |
A Guide to Gmail Sponsored Promotions Ads | 1 Relevance | 2 years ago | sonaliafrin | Bloggers Online Tools | |
Today I'm going to walk you through one of the newer features of Google AdWords called Gmail Sponsored Promotions (GSP). GSP is a way to target users based on their Gmail account activity. GSP used to live in its own UI, but Google realized the success of this platform and recently released it from beta to all advertisers, meaning anyone can now play!This guide will cover ad layout, targeting options, best strategies, setting up a campaign in Google AdWords, and tips to get you started.Ad layoutThe Gmail ad is presented in two sections in the Gmail inbox: a collapsed ad and an expanded ad, but it's essentially the same ad. The collapsed ad appears as a "new message" in your inbox and when you click on it, it then takes you to another ad - the expanded ad. You pay the cost per click (CPC) each time someone clicks on the reduced ad. The expanded ad then directs the user to your landing page; however, you don't pay for the click from the expanded ad to the landing page (it's free).The screenshots below are taken from my personal Gmail account to show you the layout. It's pretty clever really; as you can see there are two ads targeting my search history - mortgages and cellphone companies - so this is an extremely personalized targeting method!Reduced adAnnouncement of <a href=" removed link " target="_blank" rel="noopener">特殊数据库 sponsored promotions by GmailExtended at Gmail Sponsored Promotions AdsTargeting optionsYou can select many targeting options when using GSP, including the use of keywords, topics, interests, customer list targeting, and demographics.Advertisers could previously target based on a user's recent purchases and job title. However, this feature was removed when GSP moved from the standalone UI to the standard AdWords interface.Best StrategiesThe best strategy to use – which many people are excited about – is to bid on your competitors' domains by uploading them in the keywords section. This means that your ads will appear to those who receive emails from your competitors. Be prepared to bid aggressively and adjust bids to gain impressions using this strategy, as there will be a lot of competition now that GSP is no longer in beta.Another good strategy is to target domains that have the same target market as you, but are not necessarily competitors. For example, if you owned a gardening machinery business, you might target gardening magazine domains, as you would both share a very similar audience. This is another fantastic way to get your ads in front of the right audience.Google recently released Customer Match, which is another effective strategy to use. | |||||
21 Awesome Out-of-the-box Writing Examples | 1 Relevance | 2 years ago | tania1000 | Getting Started | |
While Ernest Hemingway won't have received a wager with the well-known six-phrase story, "For Sale: Baby Shoes." Never worn”, that is an example of an extraordinary reproduction According to James Watkins, head of virtual advertising at hygiene provider company PHS Group, it is because it bleeds out the emotion tells the whole tale with all of the context you want in a single sentence.Like that six-word tale, appropriate writing tends to be concise. But accurate writing is likewise memorable, often as it plays at the information, turns into controversial, or tries something that hasn't been completed earlier than. It's the replica that demonstrates that the copywriter is aware of their target audience. And it is powerful as it actions metrics like sales or impressions Looking for suggestion to create your own wildly remarkable reproduction? Here are 21 of the high-quality examples of replica writing for emails, packaging, billboards extra.Timeless Copy writing Examples We begin this list with undying copywriting examples — brand reproduction that remains relevant and, let's face it, marvelous years after campaigns have ended. 1. Morton's salt In 1911, Morton Salt started adding an anti-caking agent to save you clumping, making it what the brand calls the "first free-flowing salt." Three years later, the slogan "When It Rains It Pours" was born alongside the Morton Salt Girl. On his internet site, Morton notes that "many logo enthusiasts and authorities" call this duo "one of the logo's greatest triumphs of all time.For his part, Alex Vale of SaaS startup Attio called the concise and enduring connection with salt itself – which also takes place to be a play on a proverb – “out of the ordinary”. 2. Rolls-Royce Advertising executive David Ogilvy's 1958 print campaign for luxurious car maker Rolls-Royce boasted, "At 60 miles an hour, the loudest noise...Comes from the electric clock.Annonce Rolls-Royce Without pun meant, Joe Swinn, head of digital advertising and marketing at managed provider company Yell IT, known as it a "timeless conventional" as it "[sets] Rolls-Royce apart from all different motors"Beyond the splendid name, the reproduction of the bodywork is lengthy, but full of detail and emotion, conveying not just the specification of the automobile, but the technique that makes it and a sense of status and tradition. “, introduced Swinn. "It genuinely speaks for itself and positions Rolls-Royce as the pinnacle of the automobile world." 3. Notice Swinn also pointed to car apartment agency Avis' "We Try Harder" print message, which came from a copywriter on the DDB advertising and marketing employer in 1962 to take at the undertaking of how a logo positions itself because the <a href=" removed link " target="_blank" rel="noopener">Luxembourg Phone Number List higher while it is not the market chief.Words work and it does a outstanding activity of positioning Avis as having better provider, higher satisfactory and interest to element,” he stated. Four. Heinz The "Pass the Heinz" tagline changed into the paintings of fictional publicist Don Draper on AMC's Mad Men. While he turned into rejected on the show, the David Miami company convinced Heinz to provide the replica - with pics of fries, burgers and steak without ketchup, of direction - in 2017.In a marketing campaign video, David Miami known as it "the first-ever opposite product placement" and stated the print and outdoor display attempt resulted in 2.6 billion media impressions and fifty five million media greenbacks earned.Current writing examples Writing that stands the test of time is wonderful, however references to present day events also can be quite powerful. Here are some a hit examples. Five. Nike Sportswear and footwear emblem Nike celebrated the 30th anniversary of a succinct however first rate slogan - Just Do It - with another: This time the emblem took a stand on an ongoing difficulty with an advert featuring a near-up of former NFL quarterback Colin Kaepernick and the copycat, “Believe in something. Even if it manner sacrificing the whole lot Nike Advertising It turned into a divisive statement, however it hit the right offers with the right clients - analysts say the company received $6 billion in marketplace price as a end result. 6. Norwegian airways When Brangelina break up in 2016, low-cost service Norwegian Air wasted no time marketing low fares to Los Angeles with the copy "Brad is unmarried. Swinn referred to as it "A best example of well timed writing in reaction to major information," including, "Because it changed into massive information at the time, little context changed into needed." 7.KFC UK turned proverbial lemons into lemonade in its mea culpa for the logo's chicken scarcity in 2018, which contained just three letters: FCK.While acknowledging it become a chance, Polly Kay, senior virtual advertising manager at window treatment retailer English Blinds, said it labored due to the fact the emblem partly took obligation, apologized and laughed at herself.KFC's editors really knocked the ball out of the park and saved the emblem's recognition in one fell swoop with a witty, ambitious and really audience-pleasant reaction that generated a terrific amount of goodwill and fantastic publicity," she introduced. 8. Specsavers Optical Group Just days after England lost to Germany in 2010 – partially because of a debatable call-out – optical retailer Specsavers ran print advertisements in British newspapers advertising its glasses with the text “Goal-line era…from £25.The arguable match was the talk of the united states, with intention-line era [cameras to detect balls entering the goal] becoming the focal point of the talk," Swinn said. "Many in England had been infuriated by way of the referee's decision, so Specsavers aired this superb advert becoming in flawlessly. 9. L'Oreal Paris Makeup emblem L'Oréal Paris collaborated with advertising enterprise McCann on a print campaign that specialize in gender equality inside the place of business. The result: replica that says, “This is an ad for guys. Hire greater women in management positions. We are all really worth it.LOréal He's bold and packs a punch," Panchal said. "It maintains the content to the point, supporting readers recognize the statistics with none arguments."Examples of writing emails By the cease of this 12 months, the variety of emails despatched every day will exceed 293 billion. That's a number of opposition, which makes perfect e mail replica even extra crucial. 10. Revolution Fintech enterprise Revolut has taken a barely longer course in a Brexit-related email advertising effort. Jakub Kliszczak, marketing professional at call middle platform CrazyCall, known as it "one of the most creative portions I've ever obtained" as it "talks in element about the impact of Brexit at the organization and therefore its clients”But, he said, it is also full of Brexit references, so it is "extraordinarily fun to study"Out-of-Home Writing Examples With billboards, virtual monitors, posters and more, there are masses of possibilities for tremendous editorial income in out of doors advertising. Eleven. Ok Cupidon In any other instance of less is extra within the newsroom, courting web site OkCupid flipped the acronym DTF in an outdoor W+K New York marketing campaign.We are on a undertaking to go back the script to DTF,Cupid stated in a weblog put up. "After all, shouldn't the man or woman he describes be the one who decides what it means?" The F have to be your go-to F, to be whatever F you need it to be. OKCupid's campaign has redefined the time period in various ways, such as "Down to Fall Head Over Heels" or "Down to Fight About the President." The end result? Social mentions reportedly elevated through 50%. | |||||
How to make calls on MTN for free while the receiver pays for it. | 1 Relevance | 2 years ago | GeneralBoss | Search Engine Optimization (SEO) | |
Make Free Call While the Receiver Pays on MTNHave you ever been stranded without airtime, but you really want to speak to your love one or a business partner? You could probably be in a remote environment where you are unable to buy airtime, but you cannot really give up on the call you want to make at the time. Major Network providers allow users to access the “Receiver pays service” with different USSD, the service is only available to users on the same network that’s to say that an MTN Subscriber cannot use the network. I have written the same for other networks. How To Make Call While The Receiver Pays On MTN To use the receiver pays service on MTN you will have to follow the instructions below. Step 1. You can place a call to the recipient by dialling 121 followed by the number#. For Example: *121*08031234567# Step 2. When you’ve successfully dialled the number, you will receive the following response from MTN Nigeria: Step 3. Now, MTN Nigeria network will try to verify if the intending sponsor (receivers) of the call which you’ve placed the call to, two things.The receivers Tariff plan. The receivers Account Balance.After MTN Network has done that, the receiver will receive this message.“Welcome to MTN Call Sponsor service”Press 1 to accept, Press 2 to reject, Press 3 to accept and add to white list, Press 4 to reject and add to blacklist.Now, your call sponsor will be required to either press;To accept the call To reject the call To accept the call and add your number to the white list. To reject the call and add your number to the blacklist.Note, however, that if your called sponsor presses 1, the call will be connected and your recipient mobile number called will be charged for the call according to her/his MTN2MTN tariff plan rate. However, if your call receiver presses 2, the call will be rejected and you will receive a notification message. | |||||
RE: 21 lucrative businesses you can start with little or no capitall | 1 Relevance | 2 years ago | CHIMA CHINARU | General Q&A | |
There are alot you get just from the blog post here | |||||
Forum Rules & Guidelines | 1 Relevance | 2 years ago | GeneralBoss | Announcements | |
Welcome To Egram Webtech Forums. Here are some rules and guidelines that will allow you to get the most out of the forum.Questions & Answers Guidelines:Questions and answers should be clearly written with correct spelling, punctuation, grammar. Questions and answers should not be used to promote a business or service or for solicitation. Questions should encourage answers that provide explanation and should be as open-ended as possible. Moderators may delete questions and answers at any time. Questions that are created to attract spam content are considered spam and may be deleted. The user's account may be blocked or banned for repeatedly violating this policy.Rules To Follow:All members with less than 3 stars badge are NOT allowed to share links. Articles and small topics should include the reference links from where they were brought. If they were copied the same, then they are not allowed. Answers with just a link to follow are not allowed. Signatures that contain a link to promote something are not allowed for anyone who has less than 3 stars. All spam is not allowed. Answers not related to the topic should be removed. Answers with any bad words must be removed. If anything is unclear, feel free to ask any questions under this topic here. |
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