Even though many other tools and channels for working with customers have appeared in recent years, according to research by experts, email marketing is not losing its popularity, remaining an area of work with still a high return.

Email marketing for your online store is a very reliable option if you correctly set up the segmentation and regularly check the quality of the content of your emails with a spam tester because you are sending emails to the target audience for which your information will be really interesting and useful.

Moreover, email marketing for your online store will give you many advantages in e-commerce, which no other marketing channel can boast of:

• Building a subscriber base of customers.
• Retention and building a loyal audience.
• Provision of regular, including repeat sales.
• Motivation to perform conversion actions.
• Building long-term relationships with clients.

One of the advantages of email marketing for the online store is the relatively low cost of maintaining activity through this marketing channel.