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How Far Are Creative Directors From Losing Their Jobs? | 0 Relevance | 2 years ago | jahan1111 | Digital Marketing | |
Advertisers have become more and more difficult in the past two years. Not only have marketing budgets decreased, market competition has become more and more intense, but also users' requirements for advertising creativity have become higher and higher. In such a big environment, what should advertisers do? The author of this article expresses his opinion on this and shares it with you. It is no exaggeration to say that the changes in the advertising and marketing industry in the last two or three years may be greater than the changes in the past few decades. It is precisely this kind of rapid change that has sparked a lot of discussions in the industry. For example, can ideas be done with machines? Will KOL replace advertising companies in the future? Can the product and effect be unified? And the previous two days of discussions around big ideas: Are ideas that <a href=" removed link " target="_blank" rel="noopener">job title email list are mass-produced in technology "real ideas"? Do we still need creative directors? There has been a lot of discussion and controversy in the marketing industry. All the disputes mean that the advertising and marketing industry is facing a huge transformation of the times. In the final analysis, various discussions are not only about the future prospects of the marketing industry, but also about the big propositions of humanities and technology, so let’s start from this and briefly talk about our views on the marketing industry. 01 Many advertising and marketing practitioners will repeatedly think about a soul torture - is advertising a science or an art? This is the origin of almost all debates in the advertising and marketing industry, and generations of advertising creative masters have different answers to this question. If you choose "science", then you are on the same front as David Ogilvy, the Pope of Advertising, Rosser Reeves, who proposed the USP theory, and John Hopkins, who wrote the classic "Scientific Advertising". Today you may still be passionate about technical marketing, martech, data analytics, user operations. If you choose "art", you are in the same camp as Bernbach, the unsung hero of Volkswagen, Leo Burnett, the star, George Lewis, who wrote "The Blue Trick", and you may also highly respect it. Taiwanese commercials, Thai commercials, Xu Shunying and Yang Haihua may be your favorite Chinese advertisers. Although there has been no answer to this soul torture for decades, but looking at it now, the question itself has been raised with the limitation of the times, and it has artificially opposed "science" and "art", which has caused us to fall into a misunderstanding of thinking. , has become a long-term trouble for countless advertising marketers. If we think about it from a different angle, we can jump out of this proposition and suddenly see - can science be art, and can art be science? The answer can actually be YES. 02 Another common misunderstanding is that the "scientific school" focuses on strategic derivation and rational analysis, while the "artistic school" tends to be imaginative and bold. In fact, neither the "scientific school" nor the "artistic school" can deny the value of user insight, and the basis of insight is still essentially data. No matter how the advertising masters have a flash of inspiration after getting drunk, they can't imagine and act willfully when facing a customer brief. It is the only way to observe the market and users in a solid way. After all, the advertising and marketing industry is "dancing in shackles", not free-flying. After receiving the order from Volkswagen, Bernbach did not sit in the office thinking about ideas, nor did he find a bar for inspiration, but immediately went to the Volkswagen factory to inspect products and user needs. These information materials are today. "Data" can be digitized. Even the creative "black box algorithm" behind this "artistic" advertising master still needs data (life experience, industry research, etc.) to feed. Ogilvy is even more maddened. Friends who have read the book "Ogilvy on Advertising" should know that a traditional newspaper, where and what font and font size should be used, he records in detail. In fact, most of Ogilvy's books do not give specific reasons, but only through the data of previous advertising and advertising, repeatedly verifying the correlation, and thus summed up a set of "best advertising plan". Many people in the advertising and marketing industry (especially some 4A friends) have mythicalized creativity, but it is difficult to admit the fact that the foundation of creativity is data collection and information decision-making. From ancient times to the present, marketing has been a matter of data industry. 03 Why is there a problem in the marketing industry today? What went wrong? We believe that it is the conflict between the new communication environment and the old mode of operation. The operation process, operation mechanism and organizational structure of advertising and marketing companies have been unable to adapt to the rapid changes in the communication environment, resulting in various contradictions. This is just like in ancient times, it was difficult for humans to obtain sugar, and thus the hunger and thirst for sugar evolved in their genes. Today, the sugar industry is extremely developed, and the desire for sugar has caused a series of diseases such as obesity and diabetes. The external environment is changing too fast, and human biological functions have no time to adapt. Overall, the marketing industry has seen two major changes: First, the media communication environment changes. This point is often mentioned in the industry. In the marketing environment decades ago, the media was centralized and the industry changed slowly. Brands could achieve "overnight fame" by getting newspaper and TV advertisements, which also led to most of the communication modes at that time. It is a one-way output of the brand to the user. But nowadays, the media and user contacts have been fragmented, and there is almost no monopolistic communication media like CCTV more than ten years ago. At the same time, each media has its own positioning and communication rules, which leads to the traditional marketing methodology. failure in the moment. | |||||
Fighting for Success: How to Market Your Identity Protection Plan | 0 Relevance | 2 years ago | sharminakter8 | Digital Marketing | |
... protection with targeted marketing materials and multi-channel communication programs to ensure success. In fact, these partner marketing resources recently received a 2018 Communicator Excellence Award for their campaign. EZShield has won a total of 11 Communicator Awards this year - which makes this article very timely. It's not without challenges. Identity protection marketing is stuck in tricky territory - full of marketing warnings and regulatory guidelines. However, with a knowledgeable team to assist with your marketing plan, you can ensure a smooth ... | |||||
Different Brand Concepts Are the Root of the Chain of Contempt in the Advertising and Marketing Industry | 0 Relevance | 2 years ago | salma123 | Digital Marketing | |
... brands seem to only focus on increments but still have a good reputation? With these questions, let's take a look at this article. The biggest tragedy is that, looking back at advertising history, we have never had a consensus definition of what a brand is. We all know that branding is the essence of the era of integrated marketing, and all communication strategies revolve around branding. On the other hand, it is the exhaustion of integrated marketing methodology. Without strategic innovation, we can only fight for creativity, price and media resources ... | |||||
Popular Science Article: an Article to Understand Data Marketing | 0 Relevance | 2 years ago | salma123 | Web Hosting | |
... out a popular science article on data marketing that is suitable for newcomers to read. Let's take a look. I have been studying data marketing recently, and I have also read a lot of knowledge related to data marketing. Various articles and materials on the Internet are either too esoteric (professional) or too scattered, which is not very friendly to students who have just dipped into this industry. . So I'll sort it out here, sort out what I've learned, Relying on multi-platform big data collection, as well as the analysis and prediction capabilities ... | |||||
Is it possible to build a website without any coding knowledge in 2022? | 0 Relevance | 2 years ago | GeneralBoss | cPanel | |
Let us discuss on this topic : How to build a website without any coding knowledge in 2022 Please I need your contribution on this topic | |||||
RE: How much time will it take to make first $1000 with freelancing in 2022? | 0 Relevance | 2 years ago | GeneralBoss | Freelancing | |
Thanks for sharing | |||||
21 Awesome Out-of-the-box Writing Examples | 0 Relevance | 2 years ago | tania1000 | Getting Started | |
... it bleeds out the emotion tells the whole tale with all of the context you want in a single sentence.Like that six-word tale, appropriate writing tends to be concise. But accurate writing is likewise memorable, often as it plays at the information, turns into controversial, or tries something that hasn't been completed earlier than. It's the replica that demonstrates that the copywriter is aware of their target audience. And it is powerful as it actions metrics like sales or impressions Looking for suggestion to create your own wildly remarkable reproductio ... | |||||
6 Springtime Instagram Gift Ideas For Bloggers | 0 Relevance | 2 years ago | shammi3434 | Bloggers Online Tools | |
The first day of spring (northern hemisphere) is across the 1/3 week of March each year, from March 19 to 21. According to the National Day calendar, meteorologists really mark spring as happening from March 1 to the last day of May. For maximum parts of the arena, spring means hotter climate and more out of doors and social activities as all of us is going out to experience the solar and longer days. Because absolutely everyone is already excited about this season of renewal, it makes feel to provide a spring-themed giveaway, mainly on Instagram. How to tie ... | |||||
How to make calls on MTN for free while the receiver pays for it. | 0 Relevance | 2 years ago | GeneralBoss | Search Engine Optimization (SEO) | |
... on the call you want to make at the time. Major Network providers allow users to access the “Receiver pays service” with different USSD, the service is only available to users on the same network that’s to say that an MTN Subscriber cannot use the network. I have written the same for other networks. How To Make Call While The Receiver Pays On MTN To use the receiver pays service on MTN you will have to follow the instructions below. Step 1. You can place a call to the recipient by dialling 121 followed by the number#. For Example: *121*0803123 ... | |||||
RE: Google AdSense 2022 | 0 Relevance | 2 years ago | CHIMA CHINARU | Website Monetization | |
Eligibility requirements for AdSense: To participate in the AdSense Program, you need to meet their eligibility requirements. Here are some things to check before you sign up for an AdSense account. 1.Your content must be high-quality, original, and attract an audience. 2.Make sure that your site complies with their Program policies before you sign up. 3. You must be at least 18 years old | |||||
How To Win Big As A Beginner In 2021: Two Things You Must Focus On | 0 Relevance | 2 years ago | sabrinasabrin2 | Digital Marketing | |
... First, let's observe your Mailing List. 1. Your Mailing ListYour Mailing List or truly List or Contacts or Audience or Subscribers is one in every of your maximum essential assets on-line. From your list you may get your first customers. You construct your INITIAL listing by attaining out to all of the humans , e.G., classmates, co-people, colleagues, buddies, ex-classmates ex-colleagues, buddies, pals of pals, buddies and complete strangers. Reach them via calls, textual content messages, emails, one-on-one, and social media such as Facebook, LinkedIn, ... | |||||
RE: 21 lucrative businesses you can start with little or no capitall | 0 Relevance | 2 years ago | CHIMA CHINARU | General Q&A | |
There are alot you get just from the blog post here | |||||
RE: How to deploy ASP net website on cpanel in 2022 and beyond | 0 Relevance | 2 years ago | CHIMA CHINARU | cPanel | |
Account Administration hosting an asp.net website Thread starterlarry123 Start dateNov 13, 2012 Tagshosting larry123 Registered Nov 13, 2012 #1 hello, i am sorry but i am a complete newbie to cpanel and website hosting. i just developed an asp.net web application for a small firm. The firm already has an existing website that is hosted on cpanel. so i am wondering if there is a way to upgrade the existing cpanel plan to accommodate asp.net webpages. thanks JaredR. Well-Known Member Nov 13, 2012 #2 Hello: The only support that cPanel provides at all for A ... | |||||
RE: How to create a website using cPanel and WordPress in 2022? | 0 Relevance | 2 years ago | CHIMA CHINARU | cPanel | |
Prerequisites A domain name e.g. www.example.com Web hosting account that supports Cpanel, PHP and MySQL Cpanel username and password. Step 1: Log to your Cpanel Account You can login into your cPanel account by typing www.example.com/cpanel on your browser assuming ‘example.com’ is the primary domain name associated with your hosting account. Then, enter your username and password that you received from your web hosting provider when you set up an account with them. Step 2: Locate Softaculous apps installer On the next screen, you will see the Cpanel dash ... | |||||
How to create a website using cPanel and WordPress in 2022? | 0 Relevance | 2 years ago | GeneralBoss | cPanel | |
How to Install Wordpress from cPanel in 2022?Please share your ideas for others to learn |