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Search Engine Optimization (SEO)
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How do I write a search engine optimized article?
Writing an SEO article is not as easy as it used to be. While still important, in the past you needed to take into consideration many things like keyword research, placing these keywords strategically all over the content, and the length of the article.
However, with the tight competition that comes with SERP ranking, there are other things that you need to consider when writing an SEO-friendly article or content.
Quick Guide on Writing SEO-Friendly Articles
These guidelines can be used as a general reference when writing SEO-friendly articles. Keep in mind that some of these tips may work and some may not. It all depends on your niche, target market, and website objective.
- Keyword Research. One of the core factors of SEO is the keyword. Make sure that you brainstorm and choose keywords that are relevant to your content. This will help search engines track your page and show them in searches that are related to your niche.
- Keyword Prominence, Proximity, and Density. Once you already have your keywords, you need to integrate them strategically on your article. Make sure that they are prominent enough to be recognized by search engine bots. You also have to consider keyword proximity, especially for keyphrases. The closer the keywords are together, the more relevant they become. Lastly, you do not want to overstuff your article with too many keywords so be careful with keyword density. The ideal density is between 1% to 2%.
- Bullets and Sub-Headings. Readers are more likely to read articles that are easy on the eyes. Use sub-headings when necessary and bullet points to emphasize interesting facts.
- Understandable and Simple. Make your story as straightforward and comprehensible as much as possible. People have no patience for articles overloaded with complex language or incoherent jargon.
- Optimize Your Article Length. Google and other search engines particularly like long pieces. However, readers can get quickly bored with them. So, you need to have your story length split the difference. Depending on the topic, try to keep your article length between 300 and 700 words.
- Be Informative and Interesting. The most important thing of all is to make your article informative and exciting. Research your topic carefully. Use images and videos for optimization. Make sure that all the information is relevant to the keywords that you are using and your topic. Google and other search engines have no patience for articles and blog posts that make no sense to readers.
- Go longform. Average top 10 results have articles of 1600+ words.
If you can follow this simple guideline plus develop and add your own writing style, you will be able to produce not just an SEO-friendly article but an article with high-quality content.
Posted : 27/02/2023 11:39 am
Here's a step-by-step guide to help you write an SEO-optimized article:
Keyword Research:
Identify relevant keywords related to the topic of your article using keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs). Choose primary and secondary keywords with a good search volume and relevance to your topic.
Understand User Intent:
Analyze the user intent behind the keywords chosen. Are users looking for information, a product, a solution to a problem, or something else? Tailor your content to match this intent.
Organize Your Article:
Create a clear structure for your article, including an introduction, main body, and conclusion. Divide the main body into sections with subheadings.
Write Compelling Headlines and Subheadings:
Incorporate your primary keyword into the article's headline and subheadings. Make them engaging and informative to encourage readers to keep reading.
Keyword Placement:
Integrate your primary keyword and related keywords naturally throughout the article. Include the primary keyword in the article title, introduction, conclusion, and subheadings.
Optimize Meta Tags:
Write a compelling meta title and meta description that include your primary keyword. These tags should accurately represent the content of the article.
Create High-Quality Content:
Focus on providing valuable, well-researched, and original content that addresses the needs of your target audience. Engage readers with interesting anecdotes, facts, statistics, or relevant examples.
Optimize Images and Multimedia:
Use descriptive file names and alt text for images to improve accessibility and SEO. Incorporate keywords if relevant, but avoid keyword stuffing.
Incorporate Internal and External Links:
Include internal links to other relevant pages on your website and external links to reputable sources. This improves the article's credibility and SEO.
Optimize Readability:
Keep sentences and paragraphs short and easy to read. Use bullet points, numbered lists, and formatting (bold, italics) to enhance readability.
Mobile Optimization:
Ensure your article is mobile-friendly and displays well on different devices, as mobile optimization is a significant factor in SEO rankings.
Check for Grammar and Spelling:
Thoroughly proofread your article to eliminate grammatical errors and typos. Well-written content contributes to a positive user experience.
Posted : 17/10/2023 6:29 am
