How do I start a career in digital marketing?

When I first started my work in content marketing (one aspect of digital marketing), I sucked.

I started a blog on the free version of Wordpress and peaked at a couple hundred visitors.

I wrote about many different topics because I wasn’t sure what to write about.

I self published books on Amazon and my first two books sold less than 50 copies.

I designed my own book covers in Microsoft powerpoint. Seriously.

I wrote on LinkedIn. Got a few likes, but mostly from people I knew.

I also wrote on Quora. I got a couple of upvotes, but nothing too crazy.

Through it all, I kept going.

Why?

Because I loved to share stories.

And while I sucked at telling them in the beginning, a curious thing began to happen.

I got better over time.

I started to test different writing styles (while still staying true to my voice). I’d observe what styles people would like to read. It became pretty clear that people loved:

• Authentic, personal stories that showcased how someone overcame a struggle
• Quick hitting bullet point lists that added value to their lives
• Articles that actually taught something to the person that could be utilized in the real world
• Life lessons to help people live better lives

Over time, I ended up writing a book that was an Amazon bestseller in the “Resumes” category (over 40,000 Kindle Downloads), went viral on Quora (over 13.4 million views and 45,766 followers and got published in Forbes, Fortune, Business Insider, Inc, and Time.

I ended up acquiring skills in content marketing because I started to do the work.

And I kept going.

Even when things got hard.

It’s as simple as that.

So if you want to start a career in digital marketing, my advice is to put in the work to build and refine your skill set.

If you’re completely new to learning marketing and want to pursue a career there, I recommend going to an online intensive academy that can teach you the foundation of what you need. If you need help picking a good one, send me a note and I’m happy to help guide you.