How do I start a career in digital marketing?
How do I start a career in digital marketing?
When I first started my work in content marketing (one aspect of digital marketing), I sucked.
I started a blog on the free version of Wordpress and peaked at a couple hundred visitors.
I wrote about many different topics because I wasn’t sure what to write about.
I self published books on Amazon and my first two books sold less than 50 copies.
I designed my own book covers in Microsoft powerpoint. Seriously.
I wrote on LinkedIn. Got a few likes, but mostly from people I knew.
I also wrote on Quora. I got a couple of upvotes, but nothing too crazy.
Through it all, I kept going.
Because I loved to share stories.
And while I sucked at telling them in the beginning, a curious thing began to happen.
I got better over time.
I started to test different writing styles (while still staying true to my voice). I’d observe what styles people would like to read. It became pretty clear that people loved:
- Authentic, personal stories that showcased how someone overcame a struggle
- Quick hitting bullet point lists that added value to their lives
- Articles that actually taught something to the person that could be utilized in the real world
- Life lessons to help people live better lives
Over time, I ended up writing a book that was an Amazon bestseller in the “Resumes” category (over 40,000 Kindle Downloads), went viral on Quora (over 13.4 million views and 45,766 followers and got published in Forbes, Fortune, Business Insider, Inc, and Time.
I ended up acquiring skills in content marketing because I started to do the work.
And I kept going.
Even when things got hard.
It’s as simple as that.
So if you want to start a career in digital marketing, my advice is to put in the work to build and refine your skill set.
If you’re completely new to learning marketing and want to pursue a career there, I recommend going to an online intensive academy that can teach you the foundation of what you need. If you need help picking a good one, send me a note and I’m happy to help guide you.
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Starting a career in digital marketing involves several steps to equip yourself with the necessary skills, knowledge, and experience to succeed in the field. Here's a guide to help you get started:
Obtain a relevant degree or certification in digital marketing, marketing, communications, business, or related fields. Many universities and online platforms offer courses specifically focused on digital marketing.
Understand the Basics:
Familiarize yourself with the core concepts of digital marketing, including SEO, social media marketing, content marketing, email marketing, PPC advertising, analytics, and more.
Build a Strong Online Presence:
Create and optimize your profiles on professional networking platforms like LinkedIn. Showcase your skills, education, and any relevant projects or internships.
Gain Practical Experience:
Look for internships, part-time roles, or volunteer opportunities in digital marketing. Practical experience will enhance your understanding and application of digital marketing strategies.
Develop Digital Marketing Skills:
Learn and practice skills such as content creation, social media management, email marketing, SEO, Google Analytics, and advertising platforms like Google Ads and Facebook Ads Manager.
Attend industry events, webinars, and workshops to meet professionals in the field. Networking can help you gain insights, mentorship, and job opportunities.
Build a Portfolio:
Create a portfolio showcasing your skills and completed projects. Include case studies, results achieved, and any certifications or courses completed.
Earn certifications from reputable organizations and platforms like Google (Google Ads, Google Analytics), HubSpot, Facebook Blueprint, etc. These certifications validate your expertise in specific digital marketing areas.
Stay Updated with Industry Trends:
Follow digital marketing blogs, industry publications, and thought leaders on social media to stay informed about the latest trends, updates, and best practices.
Look for entry-level positions like Digital Marketing Assistant, Social Media Coordinator, Content Writer, SEO Assistant, or Email Marketing Associate. Use job portals, company websites, and networking to find suitable opportunities.
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